Search Engine Ranking

Top Search Engine Ranking begins with web site optimization - a calculated process of designing your web site so that it will be visible on the World Wide Web. MarketLab's Houston Web Site Design team excels at search engine ranking. Each web designer on our Houston team is an expert in "weighting" web pages for high search engine ranking.

If your web is optimally "weighted", you will enjoy effective visibility, draw traffic and eventually (sooner rather than later, we hope!) earn a return on your investment.

Submitting is Not Enough...

Reason Number 1: Search engines are changing the rules all the time. The quest to develop the perfect engine is what motivates search engine engineers to engage themselves in the never-ending pursuit of the ideal search algorithym - the underlying "rule base" for the way each individual search engine sorts and "ranks" its database
of indexed pages. 

Reason Number #2: Some people confuse the issues of "submitting" and "ranking", believing that search engine submission alone will somehow produce the visibility for which they are fervently praying. The act of submitting your web site to a variety of search engines is utterly useless if your web site has not first been optimized to
earn a high "relevance score" in the design process.

Concentrate on the Major Search Engines

The overwhelming majority of random searches are processed by about 22 top
search engines that are considered powerful and effective because they deliver the goods. They're really big, really fast and consistently produce highly relevant search responses. They index millions of pages. Google.com has actually indexed 1,060,000,000 web pages (Yes, that's one billion, sixty million - all by one search engine!). It only makes sense to apply focus to a strategy that will yield results.

A Predictable Outcome

To attain a predictable outcome and minimize your investment, there are specific things you must do. Remember, your web site must be positioned high among the hundreds, thousands or even millions of other search engine listings that are competing for visibility in your search category.

In order to attain that high visibility and top "ranking" in a cost-effective manner, your web pages must be properly formatted, or "optimized", to conform to search engine algorithyms.