Web analysts tell us that less than 10% of business web sites generate effective, targeted sales leads. Why is this?

The short answer is... most small business web sites are not strategically "weighted" to earn high search engine relevance scores in response to known, frequently used search phrases used by consumers looking for specific business services on the Web.

At the end of a typical work day, too many small businesses have generated few sales leads from their web sites. Many have failed to generate any at all. As a result of the negative reinforcement rising from this experience, day-in and day-out, it's no wonder most small business owners expect very little from their web sites. In the absence of a predictable stream of sales leads, most small business owners have come to regard the Web as an unpredictable advertising medium where the occasional sales lead is viewed in the way a lottery winner views his sudden fortune - with surprise.

The truth is, you can lease a flexible, top-ranked, category-specific business web site that will position your business immediately to generate highly targeted business leads - and for only a fraction of the cost of other advertising channels.

"But my web designer said... the Web is just a place people go to find information - that I shouldn't waste my time trying to figure out how to get my business web site to appear in the top listings on the search engines because that stuff changes all the time anyway."

If you're a small business owner, you need to know that high search engine visibility is essential for success on the Web. If your business web site does not appear in the top listings on the major search engines, how is your business positioned to attract new customers to your services?

We believe the best approach to advertising your business services is the common sense approach. Does it make good sense to you to invest precious cash in a business web site that's virtually invisible on the major search engines, and then spend more money on a second advertising medium to try to point customers to that web site?

In the end, nothing stands up to the power of common sense. Search engine ranking matters.

...for not being on top of it. You can't ignore marketing if you expect to be in business very long. If you're a small business owner, it's likely that you're actually doing a lot of the work that needs to be done in order to keep your business alive. Every small business owner will agree that the hardest part of growing a small business is the challenge of how to handle that avalanche of work that seems to find it's way onto the top of your desk throughout the day.

In this kind of work environment, how much time do you have to analyze advertising choices? How much time do you have each day to market your services?

Your marketing plan can make or break your small business - your dream. A marketing plan that includes a strategically positioned business web site can help make your business successful quickly and inexpensively.

Small businesses that succeed have discovered a way to attract a sufficient number of customers to survive. But for the small business owner who doesn't have THE NEXT BIG THING and a shrewd sense of marketing, the game of survival can be deadly.

For the small business owner focused on surviving, thriving is only a distant dream.

We want to help your small business thrive and we salute you. You're courage stands above the millions of people that have never walked a single step in the direction of their dreams.

That's why we've introduced the concept of leased business web sites. And as you'll discover, MarketLab's leased web sites are an excellent value, thereby adhering to rule #4.

Only one question remains: should you hire a web consultant with a talent for graphic design, or one with a strength in search engine ranking? Yes.

Because It isn't good enough to out-think the competition. Your have to out-perform them, too.

Which is exactly what our innovative approach to Web marketing helps you do. It positions your business by implementing a seamless, beginning-to-end solution that turns ideas into actions and actions into real-world advantages.

And because not many small business owners have an unlimited supply of money, we do this in a way that virtually eliminates costly web design experiments.

Before you commit your hard-earned money to a team that can't position your business to thrive, inquire about leasing a top-ranked MarketLab business web site.

And let someone else worry about costly web design experiments. Someone like, say, a competitor.

Yellow Pages - std. listing

Yellow Pages - bold std. listing

Yellow Pages - super-bold std. listing

Yellow Pages - 1/20 page, black

Yellow Pages - 1/4 page, black

Yellow Pages - 1/2 page, black

Yellow Pages - full-page, color

$540

$1,176

4,800

$20,472

$33,048

$82,176

$45

$98

$400

$1,706

$2,829

$6,848

If you're a small business owner and you're wondering how to capture your fair share of the billion-dollar business generated by the World Wide Web, you're not alone. In fact, you have lots of company. Untold thousands of business owners face this challenge every day.

If you're tired of waiting for a miracle and you're now ready to position your business to grow sooner rather than later - in a way that's more economical than you ever imagined - read on. This page is for you.

If you're like most small business owners, you might be inclined to choose the Yellow Pages. After all, the Yellow Pages directories enjoy wide distribution.

If the lowest-cost alternative is not be enough to excite you to investigate the possibilities afforded by Web marketing, the following information might change your thinking.

...can't be a rigid set program. It must be capable of adapting to your company's evolving needs. Small businesses stand a better chance of success when their services are presented in an advertising medium that's easy to manage and flexible.

Print advertising gets in the way of flexibility. Television, radio and and billboard advertising are out of reach for most small businesses; they're too expensive and difficult to assess.

A strategically positioned business web site, on the other hand, actually empowers small business owners by giving them the flexibility they need to act instantly to introduce new products, new services, special prices, and important company information.

For the moment, compare your web site to an employee. Would you hire an employee that contributed nothing to the growth of your business?

Like a salesman that works 'round the clock, a properly positioned business web site can be the most effective and least costly employee you ever put to work. Ask yourself these questions:

What salesman would ever agree to work 24 hours a day, 365 days a year, with no sick days, no vacation, no holidays, and no employee benefits?

What salesman would require no training, no supervision, no coffee breaks, no lunch breaks, would never show up for work in need of a haircut, and never argue?

What salesman would present the most powerful points of your company's message consistently to every potential customer?

If you're now thinking your business web site could be the ideal employee, you're right.

Given the stakes - your business, your future - and the power of the Web to introduce new customers to your business, why would you not want your business to appear in the top listings on the major search engines? Why would you want to limit your opportunities for success?

Think, for a moment, how exciting it would be if you were presented with the opportunity to take advantage of an honest, inexpensive way to position your business to leverage the power of the most effective marketing tool ever invented.

Thankfully, there really is such an opportunity. And it's our job to show you where it is.